The Three Cs of Inbound Marketing Content Creation

Posted by .

content-creatio_2

As much as investors love beefy sales and marketing budgets for their startups (hopefully you’ve caught my sarcasm), nothing makes me more excited than seeing entrepreneurs who know how to be creative and get results from their – typically lean – marketing efforts. Bidding on keywords for display marketing may have worked a few years… Read more »

What Healthcare.gov Can Teach Future CIOs

Posted by .

CIO_Lessons

We’ve all seen the extensive media coverage on the challenges with the launch of Healthcare.gov. The website was created to serve as a hub for citizens to learn about and purchase health insurance. A traffic forecast from the Congressional Budget Office estimated that approximately seven million people would use the site within the first year…. Read more »

Twitter Steps Up with More Targeting Capabilities

Posted by .

Twitter Targeting

Twitter is full steam ahead post-IPO with its announcement of a host of new targeting and reporting features that are sure to delight customers as well as shareholders. Among the new features are the ability to target users by operating system, device, and wi-fi connectivity (i.e. are they using data on the go or using… Read more »

2014: Year of Enterprise Tech IPOs

Posted by .

IPO

The troubled Facebook IPO in May of 2012 had a chilling effect on investors’ appetites for tech offerings. This led to a buildup of highly scaled, relatively mature businesses, which have largely elected to remain private thus far. However, the next twelve months are poised to be a boom time for tech IPOs, with the… Read more »

The Joys & Dangers Of The “Mega Client”

Posted by .

globoforce_3

Globoforce, a Human Capital Management (HCM) vendor focused on talent management, filed for a $75m IPO last week. Their products enable the recognition and motivation of outperforming employees across an organization (hence the cheeky ticker choice: “THNX”). Per its S-1, the company is currently at a run-rate of about $170m in revenue and ($7m) in… Read more »

Keep an Eye on Enterprise Tech: 4 Reasons Why

Posted by .

Enterprise Founders

I recently attended a panel in New York that reminded me why I love enterprise startups and their founders. On the panel was one of Bowery’s Venture Partners, Neil Capel of Sailthru, as well as Shafqat Islam of NewsCred, backed by AOL Ventures – the fund through which we were born. It’s the great entrepreneurs… Read more »

Crowdfunding Capital: The Blessing & The Curse

Posted by .

JOBS2

Last month, the SEC adopted Title II of the Jumpstart Our Business Startups (JOBS) Act, which allowed companies to publicly advertise their fundraising activities. In the short time the law has been in place, a number of companies have emerged and started knitting together a fundraising ecosystem to serve those interested in raising capital through… Read more »

Forget WikiLeaks: Enterprise Security Protects Your Personal Data

Posted by .

Media advertising concept

2013 has been a landmark year for enterprise security. Most recently, FireEye joined the ranks of public companies, while cloud security leaders Qualys & Proofpoint, among others, continued a steady climb in stock price. Unfortunately, this year was also a notable reminder of why we need to continue seeking innovation and adoption of new security… Read more »

Changing of the Guard in CIO Land

Posted by .

Changing of CIO

I recently spoke to a group of CIOs who were thinking critically about the incredible growth of digital issues in their own environments and the relationship of those with their business needs. For those that don’t know much about this category, at Bowery Capital we believe CIOs – above the CMO and CTO – are… Read more »