Cyber Monday is a Mobile Story

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mobile

eCommerce reached new heights this year as Cyber Monday sales continued to overshadow physical retail sales in almost every consumer category. comScore estimated that Cyber Monday spending from desktop computers alone was $1.735b, which is up 18% from last year and represents the highest online spending day in history. The holiday season is undoubtedly an… Read more »

5 Key Factors to Win in Digital Marketing

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CMO Summit

For those familiar with our blog, you undoubtedly know our passion for the adtech community and for companies like AppNexus who have been champions for adtech here in NYC. AppNexus has had an unmistakable impact on the programmatic buying landscape, and as a partner to many of our portfolio companies, their efforts have transformed the… Read more »

From Salesforce to Zuora: 5 Lessons For The Data-Driven CMO

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CMO Summit

Tien Tzuo, CEO of Zuora and former CMO of Salesforce spoke this morning at Bowery Capital’s CMO Summit. He distilled five actionable takeaways for attendees from his experience in marketing enterprise software: Telling the Story Tzuo advocates telling an authentic story yourself. He likens this process to a gallery with three rooms: the high-level market, the direct value proposition and the product… Read more »

Tricks of the Trade Venture Partner Series: Executive Report Card – The Importance of Regular Accountability

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ReportCard

From business intelligence apps to data visualizations, there are buzzwords left and right whose end results are meant to provide a single view for CEOs of what’s working and what’s not at any given moment in time towards achieving their company’s goals. Sometimes the simplest presentation form is truly the most effective, with an Excel… Read more »

Introducing the Bowery Capital CXO Summit Series

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Customer Success Team

May 2013 was a historic month for Bowery Capital. Not only because we launched our firm, but because we convened over 75 revenue leaders and their teams from our portfolio for a day of learning from senior CROs in the business software ecosystem. Learning from these executives about topics like how to sell effectively into… Read more »

Is Party Time Over for the Venture Capital Community?

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VC

Shortly before the Thanksgiving holiday, the New York Times posted an article arguing that the recent hubris in Silicon Valley was starting to draw comparisons to 1999 and the waning years of the technology bubble. Bill Gurley (an investor in one of our portfolio companies, Sailthru) was quoted saying, “It feels more and more like… Read more »