Creating Scalable Content with TrackMaven

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You might have read about the competitive analytics darling that just raised $14M to provide companies like  Martha Stewart Living, NPR, the NBA, Marketo, CSC, and Eddie Bauer with actionable, real-time sentiment analytics. Or you might have seen their adorable Corgi mascot in a tweet. (Follow @MaventheCorgi. You won’t regret it.) Our portfolio founder Allen Gannett swung by the… Read more »

Your Marketing at Scale

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AdWords and Banner ads can certainly get a name on your radar – but how do you break past the point of initial introduction and educate consumers enough to engage with your brand? At last week’s CMO Summit, Eric Vreeland sat down with Yext’s Amin Makhani and Digital Ocean’s Mitch Wainer to understand what’s worked… Read more »

#BCsummit: How Namely made a name for itself

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If you’re based in New York like us, you probably first heard of Namely from hailing a cab, taking the subway or simply walking by a bus stop kiosk. Namely – the HR & payroll technology – kicked off the trend of digitally savvy startups reverting back to traditional advertising methods, such as 2-D public… Read more »

#BCsummit: 5 Top Sales Trends for 2015

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“I get 150 emails a day from someone I don’t know trying to sell me something,” is a shared sentiment that Ceros’ VP of Marketing Matt Wellschlager posed to kick start our 2nd annual CMO Summit. As our power line-up of brand builders, AmEx’s Andrea Zaretsky, Siegel + Gale’s Margaret Molloy, and Jibe’s John Fernandez shared… Read more »

#BCsummit: CMTOs, Smart customers & more

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  Welcome to the 2nd annual Bowery Capital CMO Summit! (BCsummit) We’re back with a packed line-up of brand-builders and the SaaS innovators helping them solve their pain-points. For some context, here are three key themes we’ll see throughout the day, as shared by our very own @MikeBrownJr just now: The changing of the guard: We’ve… Read more »

Vertical Software Continues Its March To Victory

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We at Bowery Capital have been fascinated by vertical software since the beginnings of our firm in May 2013. While we focus heavily on software that sells into marketing or technology organizations at a horizontal level, we consistently saw a number of players in 2013 come through our doors with specific vertical solutions selling into… Read more »