Healthcare Vertical Feature: Mindbody

Posted by .

MINDBODY-company-logo

Mindbody, the premier technology company focused in the health and wellness space, went public last month and is releasing their Q2 earnings in just a few days. We at Bowery are bullish on Mindbody’s long term success in the healthcare vertical. Small to medium size businesses are seeing an increasing need for technology adoption; we… Read more »

5 Steps To Maximize Marketing-Sales Alignment

Posted by .

Marketing-Sales Alignment

Last week, Taylor Gould, BetterCloud’s VP of Marketing, joined us on the Bowery Capital Startup Sales Podcast to discuss “Optimizing Email Response Rates.” Taylor brings a great background in SaaS sales and marketing to bear on the subject at hand today. Before joining BetterCloud in 2011 (its founding year), he served as a marketing manager at Cloud Sherpas, a… Read more »

How To Overcome SMB Inertia

Posted by .

overcome smb inertia

This past week, Mike Brown Jr. sat down with Kevin Petry, VP of Sales at Booker, to talk about how to overcome SMB inertia. Of all the experts we could have had on the show to discuss how to overcome SMB inertia, Kevin knows this problem first hand from a 30+ year career selling into… Read more »

The 2015 Ultimate Guide To Startup Sales Tools

Posted by .

Bowery Capital - 2015 Ultimate Guide To Startup Sales Tools - ToC

The Ultimate Guide To Startup Sales Tools (2015) from Nic Poulos Here at Bowery Capital, startup sales tools are top-of-mind on a daily basis. They’re core to our portfolio support efforts: we work closely with every one of our founders to build an optimal sales infrastructure from the ground up. They’re a part of our diligence process: we see sales tools as critical to keeping acquisition costs… Read more »

Key Takeaways for the Rapid7 IPO

Posted by .

Rapid7, a leading provider of security risk intelligence solutions, plans to raise at least $80MM and is opening on secondary markets tomorrow. Rapid7 uses data analytics to detect and reduce security threats and has received $90MM in funding from investors such as Bain Capital and Technology Crossover Ventures. After combing through their S-1 and looking… Read more »

9 SaaS Discounting Strategies For Sales

Posted by .

SaaS discounting

SaaS discounting is the practice of offering a lower price or rate to a particular customer in order to close the deal. It’s a sales strategy that most companies use from time to time. The benefits of SaaS discounting are clear: up your win rate, shorten sales cycles, keep a customer happy, etc. But the downsides can begin… Read more »

BC Startup Sales Podcast – Using SaaS Discounts To Drive Sales with Bob Lempke (Chartio)

Posted by .

SaaS discounting

If you haven’t already, head over to iTunes and subscribe to the podcast to get all our new content each week! Bob Lempke from Chartio joined us in the Bowery Capital studio this week to discuss “Using SaaS Discounts To Drive Sales.” Every founder or startup salesperson in software has faced it at some point: the need to give a little on pricing… Read more »

Best Free Trial Practices for B2B SaaS

Posted by .

Understanding and implementing the best free trial practices for your product can be difficult for an early stage SaaS startup. Although free trials may not be necessary, approximately half of business-to-business SaaS companies offer a free online trial, undoubtedly making it a popular component for many types of enterprise software products. While every startup is… Read more »