Calculating Customer ROI For SaaS Sales

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customer ROI

Customer ROI (Return On Investment) is the primary reason why someone buys your SaaS product. Customers are making an investment by using their cash to pay for a software product on the assumption that it should deliver that value (if not more) back to the company in some form. Unique Value Selling, a fundamental concept in the discipline of… Read more »

BC Startup Sales Podcast – Unique Value Selling Through ROI Quantification with Aaron Mittman (Nanigans)

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customer ROI

If you haven’t already, head over to iTunes and subscribe to the podcast to get all our new content each week! Unique value selling, a tactic that’s been employed in the software world for years, guides practitioners to figure out why a product is a particularly good fit for a prospect, and then sell them on that message. That unique… Read more »

Technology Is Eating Restaurants And The First Course Is QSRs

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POS system

Technology is completely reinventing the modern dining experience, and the days of the luddite restaurateur are numbered.  Startups are enabling certain parts of the restaurant industry to be faster on their feet and more aware of the behaviors of both consumers and employees. We see the most pronounced movements in the QSR (Quick Service Restaurant) industry–logically… Read more »