BC Startup Sales Podcast – Sales Personalization vs. Automation with Jimmy Forbes (SendGrid)

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personalizing sales

The Bowery Capital team invited Jimmy Forbes, SendGrid’s Manager of Sales Development, to come in this week to talk about “Sales Personalization vs. Automation.” SendGrid provides a single reliable platform for transactional and email marketing, enabling customers such as Uber and Spotify to reach inboxes and build elegant email marketing campaigns. In this episode, Jimmy lays… Read more »

6 Tips For Reducing Customer Churn from Moz

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Reducing Customer Churn

Last week, we hosted Annette Promes, CMO and Head of Customer Success at Moz, to discuss all things related to customer churn, and came up with some tips for reducing customer churn effectively. Annette has an extensive marketing background, and has worked at several large corporations including Microsoft and AT&T, as well as SMBs, like Big Fish Games…. Read more »

4 Secrets To Creating Successful Podcasts

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creating successful podcasts

Creating successful podcasts has been on the mind of the Bowery Capital team since our Startup Sales Podcast launch in October of 2014. Throughout the past year we have refined our approach a ton and learned from the community of experts that make up this awesome world of podcasting. We recently distilled our learnings down to 4… Read more »

4 Reasons You Need a Sales and Marketing SLA Today [template]

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Sales and Marketing SLA

A Sales and Marketing Service Level Agreement (SLA) is a contract defining certain key performance metrics and the working relationship between Sales and Marketing Team. SLAs are becoming much more common in all kinds of companies, as they are the number one way to keep sales and marketing teams on the same page. These agreements, in short,… Read more »

7 Ways To Improve Sales Email Response Rates from SalesFolk

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Open Rate - Heather Morgan (SalesFolk)

Last week, Heather Morgan, CEO of SalesFolk, joined us in the Bowery Capital studio to share her framework for improving sales email response rates in “5 Steps To Sales Emails That Convert.” Heather founded SalesFolk three years ago and has since helped a who’s who of SaaS startups optimize their sales messaging and drive up response rates,… Read more »

4 Keys to Running a Customer Success Team From Gainsight

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Building an initial customer success team

In our podcast a few weeks ago, Allison Pickens at Gainsight left us with some valuable advice and tips for running a Customer Success team. Here are just a few of her tips and tricks: (1) Who does the head of Customer Success report to? The head of your CS division should report directly to the CEO. Allison believes this is… Read more »