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Bowery Capital > Marketing  > #BCsummit: CMTOs, Smart customers & more

#BCsummit: CMTOs, Smart customers & more

BCsummit

 

Welcome to the 2nd annual Bowery Capital CMO Summit! (BCsummit)

We’re back with a packed line-up of brand-builders and the SaaS innovators helping them solve their pain-points.

For some context, here are three key themes we’ll see throughout the day, as shared by our very own @MikeBrownJr just now:

The changing of the guard: We’ve said it once, and we’ll see it in 2015 again and again. The converging strategies of the CMO and CTO will lead to a new role: The Chief Marketing Technology Officer. The new-age Digital Decision Maker who will lean on engineering by leading into the next generation of client sales and subsequent customer acquisition.

The shrinking sales cycle: The buying cycle is getting shorter and shorter. As such, we will see P&L decline. It’s becoming the Biz Dev exec’s role to make these buying decisions, especially as the BD role becomes more technologically inclined and ROI defined.

Smarter buying decisions: Customers are smarter than ever before. They are over inundated with data, and can consequently make more informed decisions. For sellers, it’s a matter of breaking through the clutter of this data and merchandise actionable insights.

Follow along here and @BoweryCapital #BCsummit on Twitter for live coverage of the key tips and tricks of the marketing & sales trade.

Nic Poulos
Nic Poulos

Nic is a General Partner at Bowery Capital based in New York. Prior to forming Bowery Capital, Nic was an Associate at AOL Ventures where he helped drive investment in and support of over 20 companies, primarily in the enterprise software space. Before AOL Ventures, he served as a Manager at Advertising.com, leading various business development initiatives focused around ad tech and sales. Earlier, Nic worked as a technology investment banking analyst at GCA Savvian Advisors in the firm’s Internet group. While there, he participated in the acquisitions of Broadband Enterprises and Register.com, as well as various early- and mid-stage private financings. Nic holds an A.B. in History from Princeton University.