Construction Software Deep Dive – History & Market Dynamics

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At Bowery Capital, we spend a lot of time thinking about the future of the software ecosystem and in particular the impact of software on specific industries. We released the 2016 edition of Opportunities In Vertical Software last week which laid out our point of view on ten specific verticals and the potential for various software solutions to dominate each… Read more »

4 Tips for a Winning Strategy in Account Based Marketing with Sangram Vajre (Terminus)

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Last week on the Bowery Capital Startup Sales Podcast, we hosted Sangram Vajre, the Co-Founder and CMO of Terminus. With Sangram, we explored the topic of winning strategies in account based marketing. Terminus enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. In this episode of the podcast, Sangram… Read more »

Continued Opportunities In The $122B Vertical Market Software Space

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At Bowery Capital, we focus a third of our efforts on vertical market software and the impact it is having on a select group of industries. In 2014, we put out a report called Opportunities In Vertical Software v1.0 and continue to be bullish on the growth of software solutions tailored for specific industries. Today, we are releasing Opportunities In… Read more »

BC Startup Sales Podcast – Winning Strategies in Account Based Marketing with Sangram Vajre (Terminus)

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This week the Bowery Capital team hosts Sangram Vajre, the Co-Founder and CMO of Terminus, to talk about winning strategies in account based marketing. Terminus enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. In our podcast, Sangram and I discuss what account based marketing encompasses, what types of companies… Read more »

BC Startup Sales Podcast – SaaS Churn Management In Early-Stage Sales Orgs with Naeem Ishaq (Boxed)

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This week, we welcome Naeem Ishaq, CFO of Boxed Wholesale, onto the show to discuss “SaaS Churn Management In Early-Stage Sales Orgs.” Boxed Wholesale is an eCommerce company focused on delivering the “big box club” experience (bulk grocery a la Sam’s Club or Costco) direct-to-consumer online. We recorded the session live at the Bowery Capital CFO Summit 2016,… Read more »

5 Tips to Guide a Customer Focused Content Marketing Strategy with Georgiana Laudi (Unbounce)

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Last week on the Bowery Capital Startup Sales Podcast, we hosted Georgiana Laudi, the VP of Marketing at Unbounce. With Georgiana, we explored the topic of Customer Focused Content Marketing. Unbounce allows users to build, publish, and A/B test high-converting mobile-responsive landing pages for their campaigns without relying on technical teams. In this episode of the podcast,… Read more »

BC Startup Sales Podcast – How to Build a Customer Focused Content Strategy with Georgiana Laudi (Unbounce)

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This week the Bowery Capital team hosts Georgiana Laudi, the VP of Marketing at Unbounce, to talk about how to build a customer focused content strategy. Unbounce allows users to build, publish, and A/B test high-converting mobile-responsive landing pages for their campaigns without relying on technical teams. In our podcast, Georgiana and I discuss what a customer… Read more »