5 Tips to Guide a Customer Focused Content Marketing Strategy with Georgiana Laudi (Unbounce)

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Customer Focused Content Marketing

Last week on the Bowery Capital Startup Sales Podcast, we hosted Georgiana Laudi, the VP of Marketing at Unbounce. With Georgiana, we explored the topic of Customer Focused Content Marketing. Unbounce allows users to build, publish, and A/B test high-converting mobile-responsive landing pages for their campaigns without relying on technical teams. In this episode of the podcast,… Read more »

BC Startup Sales Podcast – How to Build a Customer Focused Content Strategy with Georgiana Laudi (Unbounce)

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unbounce

This week the Bowery Capital team hosts Georgiana Laudi, the VP of Marketing at Unbounce, to talk about how to build a customer focused content strategy. Unbounce allows users to build, publish, and A/B test high-converting mobile-responsive landing pages for their campaigns without relying on technical teams. In our podcast, Georgiana and I discuss what a customer… Read more »

BC Startup Sales Podcast – Early Content Marketing for SaaS Startups With Allen Gannett (TrackMaven)

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track-maven-sb

This week the Bowery Capital team hosted Allen Gannett, Founder and CEO at TrackMaven, to talk about early content marketing for SaaS startups. TrackMaven monitors activities across 15 digital channels to help marketers understand which content drives engagement and conversion. In our podcast, Allen and I discuss how startups should think about content marketing, how… Read more »

3 Keys to SaaS Case Studies and White Papers with 1010Data

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effective SaaS case studies and white papers

Last week, the Bowery Capital team hosted Jed Alpert, SVP of Marketing at 1010Data, for a discussion on “Effective SaaS Case Studies and White Papers.” 1010Data’s data insights and analytics cloud platform helps 750+ blue-chip clients make sense of trillions of data points on the regular. In that episode, Jed detailed 1010Data’s systematized content marketing playbook and his approach… Read more »

BC Startup Sales Podcast – Effective SaaS Case Studies and White Papers with Jed Alpert (1010Data)

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effective SaaS case studies and white papers

The Bowery Capital team hosted Jed Alpert, SVP of Marketing at 1010Data, for a discussion on “Effective SaaS Case Studies and White Papers.” 1010Data’s data insights and analytics cloud platform helps 750+ blue-chip clients make sense of trillions of data points on the regular. In this episode, Jed details 1010Data’s systematized content marketing playbook and his approach to… Read more »

Creating Scalable Content with TrackMaven

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trackmaven

You might have read about the competitive analytics darling that just raised $14M to provide companies like  Martha Stewart Living, NPR, the NBA, Marketo, CSC, and Eddie Bauer with actionable, real-time sentiment analytics. Or you might have seen their adorable Corgi mascot in a tweet. (Follow @MaventheCorgi. You won’t regret it.) Our portfolio founder Allen Gannett swung by the… Read more »

Getting Brands to Bite on Mobile Marketing

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Mobile-Marketing-getting-started

While users spend roughly 1/3 of all web traffic on their smartphones, mobile advertising spend represents less than 15% of total digital ad spend. With our eyes increasingly locked to our smartphones, there’s a pervasive certainty that this spend gap will eventually close. The timing, however, is significantly less certain. Mobile advertising is host to… Read more »