6 Tips For Reducing Customer Churn from Moz

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Reducing Customer Churn

Last week, we hosted Annette Promes, CMO and Head of Customer Success at Moz, to discuss all things related to customer churn, and came up with some tips for reducing customer churn effectively. Annette has an extensive marketing background, and has worked at several large corporations including Microsoft and AT&T, as well as SMBs, like Big Fish Games…. Read more »

4 Keys to Running a Customer Success Team From Gainsight

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Building an initial customer success team

In our podcast a few weeks ago, Allison Pickens at Gainsight left us with some valuable advice and tips for running a Customer Success team. Here are just a few of her tips and tricks: (1) Who does the head of Customer Success report to? The head of your CS division should report directly to the CEO. Allison believes this is… Read more »

4 Tips for Building an Initial Customer Success Team from Gainsight

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Building an initial customer success team

Last week, we had the VP of Customer Success and Business Operations at Gainsight, Allison Pickens, in the studio to discuss all things Customer Success. Allison defines Customer Success as “a group of individuals that help you grow your valuation in a cost effective way”. During our podcast, she describes the process of efficiently building an… Read more »

BC Startup Sales Podcast – Building Your Initial Customer Success Team with Allison Pickens (Gainsight)

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Building an initial customer success team

Building your initial Customer Success team can be challenging and time consuming without understanding how to properly execute and manage the process. This week on the Bowery Capital Startup Sales Podcast, we are joined by Allison Pickens, the VP of Customer Success and Business Operations at Gainsight, who sheds some light on exactly how she setup and… Read more »

Customer Success Team: What Is It and Do You Need It?

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Customer Success Team

Customer Success is a popular buzzword right now in sales and marketing, but what exactly is it and do you really need it? First, What Is Customer Success? The Customer Success team works with many different aspects of a company to improve its chance of growth and prosperity. It does this by managing the business… Read more »

3 Keys to SaaS Cross-Selling

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Bowery Capital Startup Sales Podcast - SaaS Upsell & Add-On Sales Strategy with Kevin Kartner (Drift)

Most SaaS startups seek revenue growth along three axes: new customers, more spend within each account, and new business lines. In other words, traditional growth, upselling and cross-selling. Traditional growth through the addition of new customers may be difficult to execute in practice, but at least in theory it’s straightforward: find the companies the most benefit from your product… Read more »

5 Behavioral Marketing Tactics To Drive Sales From Totango

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Behavioral Marketing

Last week, we hosted Bill Hobbes on the Bowery Capital Startup Sales Podcast to discuss “Growth Hacking With User Behavior.” In that episode, we discussed a broad range of ways that user data can be leveraged not only for better retention and up- / cross-sell, but also for better conversion throughout the sales funnel. In this follow-up piece,… Read more »

BC Startup Sales Podcast – Growth Hacking With User Behavior with Bill Hobbs (Totango)

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7 Behavioral Marketing Tactics To Drive Sales - Bill Hobbes (Totango)7 Behavioral Marketing Tactics To Drive Sales - Bill Hobbes (Totango)

This week, Bill Hobbs joined us in the Bowery Capital studio to discuss “Growth Hacking With User Behavior.” Bill is the VP of Sales at Totango, a leading customer success management platform and a company deeply steeped in the importance of user behavior. Listen here, learn more below, and make sure to subscribe for a new episode every Friday! Growth hacking… Read more »