The 2017 Startup Sales Stack Report

Posted by .

Startup Sales Stack Report 2017

I’m pleased to announce the 3rd annual Startup Sales Stack Report! Please check it out below and on SlideShare. This report is meant to serve as a guiding framework for anyone evaluating sales solutions. Whether sales, marketing, customer success or management, if you’re thinking of using or buying software to optimize customer acquisition or management processes with… Read more »

Announcing: The 2016 Sales Stack Survey

Posted by .


Please complete the 2016 Sales Stack Survey here and we’ll share with you the full Sales Stack Report on sales tool rankings and trends in a few weeks, including profiles of the top 200 solutions on market! The sales automation market continues to grow beyond its roots in CRM. Expanding 10% year over year, spend in the space… Read more »

4 Reasons You Need a Sales and Marketing SLA Today [template]

Posted by .

Sales and Marketing SLA

A Sales and Marketing Service Level Agreement (SLA) is a contract defining certain key performance metrics and the working relationship between Sales and Marketing Team. SLAs are becoming much more common in all kinds of companies, as they are the number one way to keep sales and marketing teams on the same page. These agreements, in short,… Read more »

5 Keys to Structuring POC Deals from Gigya

Posted by .

Structuring POC Deals - Ken Pouliot (Gigya)

Last week, Ken Pouliot, VP of Sales at Gigya, joined us on the Bowery Capital Sales Podcast to discuss “Structuring Proof of Concept (POC) Deals.” We explored a framework for maximizing the conversion impact of a POC, while mitigating the risk that delays, unexpected asks, and unclear goals can present. In Ken’s words, POCs can… Read more »

Grovo’s Tips for Running A Successful Sales Meeting

Posted by .

Successful Sales Meeting

This past week we were joined in the studio by Mateo Askaripour to discuss “The Monday Sales Meeting: Purpose, Power, Possibilities”. Mateo currently leads Sales Development at Grovo and is responsible for the growth and development of both outbound and inbound lead generation efforts, reps, and success. During our podcast, Mateo shared a wealth of knowledge… Read more »

5 Steps To Maximize Marketing-Sales Alignment

Posted by .

Marketing-Sales Alignment

Last week, Taylor Gould, BetterCloud’s VP of Marketing, joined us on the Bowery Capital Startup Sales Podcast to discuss “Optimizing Email Response Rates.” Taylor brings a great background in SaaS sales and marketing to bear on the subject at hand today. Before joining BetterCloud in 2011 (its founding year), he served as a marketing manager at Cloud Sherpas, a… Read more »

The 2015 Ultimate Guide To Startup Sales Tools

Posted by .

Bowery Capital - 2015 Ultimate Guide To Startup Sales Tools - ToC

The Ultimate Guide To Startup Sales Tools (2015) from Nic Poulos Here at Bowery Capital, startup sales tools are top-of-mind on a daily basis. They’re core to our portfolio support efforts: we work closely with every one of our founders to build an optimal sales infrastructure from the ground up. They’re a part of our diligence process: we see sales tools as critical to keeping acquisition costs… Read more »

5 Ways to Get the Most Out of Your Sales Script

Posted by .


Selling a new product is hard – a lot of times, you’ll do anything in your power to close the deal. This is great at a small, scrappy startup where there is maybe one salesperson selling along with the CEO. As your company prepares to scale, it is very important to lock down your sales… Read more »

How To Build A Customer Profile Template

Posted by .

Customer Profile Template

Building an Ideal Customer Profile (ICP) is a valuable exercise for any early-stage startup. As a startup founder, you should kick off the exercise by developing a Customer Profile template that suits your needs. Once you build out your Customer Profile template with data from existing customers, you can use it to find new prospects. The process will not… Read more »